Being successful in business is about relationships, and an effective way to maintain long-term relationships is through regular thank you letters.
Email has taken over most interpersonal correspondence, so there’s something special about receiving a personalised card or letter by “snail mail”. Many successful entrepreneurs send several cards a day, customised with the company’s logo, as an efficient way of staying in touch with customers, vendors and other contacts. Encourage your staff to do the same – perhaps even make it company policy!
TIP: When you are sending a welcome or thank you letter to one of your customers, include at least 2 business cards and a brochure, if you have one. Make it easy for people to refer you to new prospects!