57 Ways to Grow Your Business: 1 – The Four Basics

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Welcome to a new weekly tips section for growing your business!

The ideas each week will ultimately revolve around four basic insights about growing a business. You can:

  1. Increase the number of customers
  2. Increase the number of times each one does business with you
  3. Increase the average value of each transaction
  4. Increase your own effectiveness and efficiency

Here are some other business principles that we will explore later:

  • What you can measure you can manage
  • Build in unique core differentiators and focus on them constantly – it’s more important to be different than it is to be better
  • Cutting the price is always an option but there is usually a better way – increasing value
  • Break compromises and lower the barriers to people doing business with you
  • Systemise every aspect of your business
  • Empower your team to make it right for every customer*
  • Create a clear and detailed action plan

* We have chosen to use the term customer throughout, while recognising that many professional businesses may prefer the term client. We use the terms synonymously.